On Page SEO Activities Keyword and Competition Research
Content Optimization The balancing of key words/phrases in the content shall be monitored on a regular basis and the required changes shall be requested when required. Also, recommendations shall be mailed from time to time for addition on New Content on the website. All this shall be based on the results of Keyword research and also the SEO Campaign Performance Indicator, ie. the Overview reports. Other issues to be tackled in content optimization include:
Balancing Niche & Semantically related keywords in website content
Title and Meta Tags
Image Optimization Alt Tags on Images used on the website shall be optimized so that they are in sync with the image content and the content on the page, directly or semantically covering the targeted Keywords. SEO Compliance Checking / Audits Regular checks shall be made to ensure that the site is optimized as per running Search Engine guidelines. Robots.txt File We will write and whenever required revise the robots.txt Google webmaster & Google Analytics setup & verification.