At Digital Hive, we discuss with you, the objectives for your Search Engine Marketing intiative, Budgets, Target Audience, Geographical reach required and then look into the feasilibility of running Google Adwords and work out a plan for the same to meet the Brand Building and/or Lead generation needs.
These Campaigns work on Pay Per Click basis. This means that Google charges you only when your Ad is clicked. Daily budgets are setup and campaign schedule is optimized for best Click Through Rates and Conversions. Also, these are varied accordingly to the days of the week to further maximize the campaign’s RoI.