How to leverage LinkedIn for B2B business

Ask any of the social media marketing services in Gurgaon as to which the best marketing channel for B2B content is. The answer will be LinkedIn. Here are some statistics to understand why B2B marketers prefer LinkedIn to other social media networks.

  • More than 94% of the B2B marketer use LinkedIn
  • 91% of the marketing executives list LinkedIn as the best place to find top quality content.
  • 80% of B2B leads come from LinkedIn whereas Twitter and Facebook account for 13% and 7% respectively.

These figures should explain why B2B marketers prefer LinkedIn. Let us now see how to leverage LinkedIn for B2B business.

Have your company’s official page on LinkedIn and share from it

It would seem to be an elementary aspect, but people do ignore the simple things. If you wish to distribute content on LinkedIn, you should have your company’s official page. Secondly, you should never forget to share content from this page. It is because the user will find it easy to recognise your brand and correlate it with the value you provide.

Drop comments on other LinkedIn posts

Dropping comments on other LinkedIn posts is an excellent way of engaging with prospective customers. When you leave a comment on a LinkedIn post, you open up channels of communications. Your name will be there for all to see. A useful and valuable comment can help you access a brand new audience that is interested in your niche.

Write articles and posts on LinkedIn

You know more about your products than anyone else. Hence, you should take this opportunity to write long-form posts and articles on LinkedIn explaining the benefits of using your products and services. Providing value is of utmost importance. A long-form article can be more useful than a 20-50 character update. Any competent social media marketing agency will vouch for this tactic.

Use the appropriate LinkedIn groups to distribute content

Similar to Facebook, LinkedIn has individual groups. Select the right group to distribute your content. If your target is B2B business, you should get in touch with B2B marketers in their specific LinkedIn group. Similarly, LinkedIn has separate groups for SaaS, and so on.

Use these specific groups to drive traffic to your website. You can do so by providing value to such B2B business. Think out of the box by providing a bit of innovation. You will get a lot of traffic to your website.

Extend your reach as much as possible

When you are into marketing, you should not shy away from lie and share requests. The more the number of people you link to, the higher are the chances of conversion of the leads. If your sales team consists of 10 people, you should not feel reluctant to shoot out a link and ask if they could spare a second or two to like and share your post. Remember, even if five people respond positively, your likes increase by 5.

Images can do wonders for your B2B marketing campaign

Images can say it better than words. Include top-quality pictures in your LinkedIn content. They provide tremendous value to the content. A graph or table to describe your statistics is always better than mentioning it casually. People relate to pictures, images, and diagrams positively thereby enhancing your conversion rates.

Contact a capable and competent digital marketing agency in Gurgaon to leverage LinkedIn for your B2B business.

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Bodhisattwa Chatterjee

Content Writer
Bodhisattwa Chatterjee is a content writer at Digital Hive, Gurgaon. He loves to write articles. He is fun loving, hard working, enjoy travelling, loves listening to music, cooperative with others and ability to help others.

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