Real Sales from Virtual World – A Gift of Digital Marketing
While we are living a life that is woven around our online presence, it is very important that if we are to be successful in Business, we should be visible to our target audience in the Virtual World. Digital Marketing is a practice, that takes cares of this. Now, our visibility can be in many forms:
You are Searchable
We need to be visible when we are required. This means, if you sell Refrigerators online and a when person wants to buy a refrigerator and he goes online to search for the same, he should be able to get to your website and make the transaction. On searching for a key phrase like “buy refrigerator online” or “buy refrigerator” if your website features in the top search results, it is very likely that the buyer would land up on your website and if the site is appealing and has credibility oozing from its design, content, buyer reviews/testimonials, product detailing, product rating, your delivery partners and many more such factors, then you shall be able to convert the visitor into a customer. But, remember, the first step is to get him to the website.
For this you need to get SEO i.e. Search Engine Optimization done for your website. SEO is the most economical and effective Digital Marketing Tool and is highly recommended for an effective online presence. The other option is to spend on Google Adwords and be visible. This is generally an expensive proposition, but is required in cases where aggressive web presence is needed and you have tough competition to beat.
You are Visible
Social Media has taken the world by storm and almost everybody is active on the Social Media in some way or the other. If your Brand is seen to your target audience regularly, then only it will get built. A strong Social Media presence which is intelligently aligned with people’s interests determined by their browsing patterns and communications on Social Media makes for an effective strategy to generate consumer interest and eventually traffic to your website.
Regular updates on Social Media handles like Facebook, Twitter, Google Plus, Pinterest, You Tube, vimeo and more. Another platform for very high visibility is Google Ad Network that can again be tapped through the Google Ad Words system.
You are Heard
If you write blogs on a regular basis and share information that educates the consumer, you earn a great amount of recognition and credibility online. Latest learning and Case Studies published online help the customer in decision making and provide him inputs for making the right choices. If your writings appeal to the reader and these are further linked to your website, it helps increasing relevant traffic to the website and eventually leads to higher Sales.
To Summarize, Digital Marketing tools work as follows:
SEO makes you Searchable, Google Adwords make you Searchable and visible, Effective Social media presence makes you Visible and Blogs make to audible on the Internet.
A balanced approach at utilizing these Digital marketing tools can do wonders for your business. Give it a shot!
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